Project Report on
“AN ANALYTICAL STUDY OF
LAUNCH OF JIO SIM ON OTHER COMPETITOR IN WEST NAGPUR CITY”
Submitted to
RASHTRASANT TUKDOJI
MAHARAJ NAGPUR UNIVERSITY,
NAGPUR
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE
AWARD OF DEGREE OF M.COM.
Submitted By:
……………………………..
Project Guide
…………………………………….
Assistant Professor
GOVINDRAM SEKSARIA COLLEGE OF COMMERCE AND ECONOMICS, NAGPUR
2016-2017
CERTIFICATE
This is
to certify that, …………………………… of M.Com Part – II, has successfully completed the
project in 20166-2017
titled “AN ANALYTICAL TUDY OF LAUNCH OF JIO SIM ON
OTHER COMPITITOR IN WEST NAGPUR CITY” under my guidance for the
academic year 2016-17. The information submitted is true and original as
per my knowledge.
It further certified that she
has ingeniously completed her project as prescribed by
RastrasantTukadojiMaharaj Nagpur universit, Nagpur
………………………………
(Internal Guide)
DECLARATION
I, ………………………………..
student of GOVINDRAM SEKSARIA COLLEGE OF
COMMERCE AND ECONOMICS, NAGPUR studying in M.Com Part – II, Semester
– IV, hereby declare that I have completed this project on “AN ANALYTICAL TUDY OF LAUNCH OF JIO SIM ON
OTHER COMPITITOR IN WEST NAGPUR CITY” in the academic year 2016-17.The
information submitted is true and original to the best of my knowledge.
……………………………..
INDEX
|
CH.NO.
|
TOPIC NAME
|
PAGE NO.
|
|
1.
|
INTRODUCTION
|
|
|
2.
|
INDUSTRY PROFILE
|
|
|
3.
|
COMPANY PROFILE
|
|
|
4.
|
LITERATURE
REVIEW
|
|
|
5.
|
RESEARCH METHODOLOGY
|
|
|
6.
|
DATA
INTERPRETATION
|
|
|
7.
|
FINDINGS,
CONCLUSTION AND SUGGESTION
|
|
|
8.
|
BIBLOGRAPHY
AND ANNEXURE
|
|
INTRODUCTION
After the globalization of India economy
in 1991 the telecommunication sector
remained one of the most happening sectors in India. The recent years
witnesses rapid and dramatic changes in the field of telecommunications. In the
last few years more and more companies both foreign, domestic, come into
cellular service, service market and offers large number of services to the
people.
A consumer may be referred to anyone engaged
in evaluating, acquiring, using or disposing of services which he expects will
satisfy his wants. If any producer makes out the marketing programmer ignoring
the consumer preferences, he cannot possibly achieve his ultimate objectives. A
manufacturer must plan his production and distribution to suit the consumer’s
convenience rather than his own. Therefore a marketer must know more and
more about the consumers, so that the products can be produced in such a fashion to give satisfaction to
them.
In the year of 1989, the
number of cell phone users in India was zero. In the year of 1999 the number of
cell phone users has gone up by 13 lakh. In the year of 2000 the number of cell
phone users has risen by one million. Indian telecom sector added a staggering
227.27 million wireless mobile users in
the 12 months between March 2010 and March 2011, while the overall teledensity has
increased to 81.82% as of 30 November 2015, and the total numbers of
telephone phone users (mobile & landline) have reached 1009.46 million as of
May,2015.Now currently telephone subscriber (mobile & landline) is 1058.01 million
(May 2016).
The company is reconfiguring to
meet the growing demand for mobileservices.It will differentiate our mobile
services from our competitors through ongoing investment in technology,
distribution and customer services, providing both a great customer experience
and competitive value.
The companyis updating our
retail footprint to a new Reliance JIO
concept delivering a differentiated
customer experience. Extensive trials of our new concept store across
all markets have shown significant increases in both sales and customer
satisfaction. The new concept will be rolled out globally over the next
upcoming years.
INDUSTRY PROFILE
India has a
fast-growing mobile services market with excellent potential for the future.
With almost five million subscribers amassed in less than two years of
operation, India's growth tempo has far exceeded that of numerous other
markets, such as China and Thailand, which have taken more than five years to
reach the figures India currently holds. The number of mobile phone subscribers
in the country would exceed 50 million by 2010 and cross 300 million by 2016,
according to Cellular Operators Association of India (COAI).
According to recent strategic research by Frost &
Sullivan, Indian Cellular Services Market, such growth rates can be greatly
attributed to the drastically falling price of mobile handsets, with price
playing a fundamental role in Indian subscriber requirements. Subscribers in
certain regions can acquire the handset at almost no cost, thanks to the
mass-market stage these technologies have reached internationally. The Indian
consumer can buy a handset for $150 or less. This should lead to increased
subscribership. This market is growing at an extremely fast pace and so is the
competition between the mobile service providers.
With the presence
of a number of mobile telephony services providers including market leaders
like Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either of the
two network technologies such as Global System for Mobile Communications (GSM)
and Code Division Multiple Access (CDMA). In cellular service there are two
main competing network technologies: Global System for Mobile Communications
(GSM) and Code Division Multiple Access (CDMA). Understanding the difference
between GSM and CDMA will allow the user to choose the preferable network
technology for his needs.
Global System for
Mobile Communication (GSM) is a new digital technology developed by the
European community to create a common mobile standard around the world. It
helps you achieve higher sell capacity and better speech quality and one can
enjoy crystal clear reception on ones mobile phone. It automatically solves the
problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is
imperative that one must examine what is a license. License issued by the
government is an authority, given to a person upon certain conditions to do
something which would have been illegal or wrongful otherwise. For example, a
driver’s license issued by the government, gives the authority to a person to
drive a motor vehicle. There are three main types of license fee which the government
charges: (I) initial license fee, which generally is non-refundable, (ii)
annual license fee, and (iii) additional fee for allocation of spectrum.
Licensing framework has been an integral part of India’s telecommunication
law. Under the Indian Telegraph Act, 1885, section 4 gives power to the
government to grant license to any person to establish, maintain or use a
telegraph.
Code Division
Multiple Access (CDMA) describes a communication channel access principle that
employs spread spectrum technology and a special coding scheme (where each
transmitter is assigned a code). It is a spread spectrum signaling, since the
modulated coded signal has a much higher bandwidth than the data being
communicated. CDMA is the current name for mobile technology and is
characterized by high capacity and small cell radius. It has been used in many
communication and navigation systems, including the Global Positioning System
and the omnitracs satellite system for transportation logistics.
Indian mobile
telephony market is increasing day by day and there is more to happen with
technological up gradations occurring nearly every day and the ever-increasing
demand for easier and faster connectivity, the mobile telephony market is
expected to race ahead.
NATIONAL TELECOM POLICY 1994 (NTP 1994):-
The National
Telecom Policy was announced in 1994 which aimed at improving India's
competitiveness in the global market and provide a base for a rapid growth in
exports. This policy eventually facilitated the emergence of Internet services
in India on the back of established basic telephony communication network. This
policy also paved way for the entry of the private sector in telephone
services.
The main
objectives of the policy were:
·
To ensure telecommunication is within the reach of all, that
is, to ensure availability of telephone on demand as early as possible
·
To achieve universal service covering all villages, that is,
enable all people to access certain basic telecom services at affordable and
reasonable prices
·
To ensure world-class telecom services. Remove consumer
complaints, resolve disputes and encourage public interface and provide a wide
permissible range of services to meet the demand at reasonable prices
·
To ensure that India emerges as a major manufacturing base
and major exporter of telecom equipment
·
To protect the defence and security interests of the nation.
The policy also
announced a series of specific targets to be achieved by 1997 and further
recognized that to achieve these targets the private sector association and
investment would be required to bridge the resource gap.
Thus, to meet the
telecom needs of the nation and to achieve international comparable standards,
the sector for manufacture of telecom equipment had been progressively
relicensed and the sub-sector for value-added services was opened up to private
investment (July 1992) for electronic mail, voice mail, data services, audio
text services, video text services, video conferencing, radio paging and
cellular mobile telephone. The private sector participation in the sector was
carried out in a phased manner. Initially the private sector was allowed in the
value added services, and thereafter, it was allowed in the fixed telephone
services. Subsequently, VSAT services were liberalized for private sector
participation to provide data services to closed user groups.
Establishment of TRAI
The entry of
private players necessitated independent regulation in the sector; therefore,
the TRAI was established in 1997 to regulate telecom services, for fixation/revision
of tariffs, and also to fulfil the commitments made when India joined the World
Trade Organization (WTO) in 1995. The establishment of TRAI was a positive step
as it separated the regulatory function from policy-making and operation, which
continued to be under the purview of the DoT2.
The functions
allotted to the TRAI included:
- To recommend the need and timing for introduction of
new service provider
- To protect the interest of customers of telecom
services
- To settle disputes between service providers
- To recommend the terms and conditions of license to a
service provider
- To render advice to the Central government on matters
relating to the development of telecommunication technology and any other
matter applicable to the telecommunication industry in general.
NEW TELECOM POLICY 1999 (NTP 1999):-
In recognition of
the fact that the entry of the private sector, which was envisaged during
NTP-94, was not satisfactory and in response to the concerns of the private
operators and investors about the viability of their business due to non
realization of targeted revenues the government decided to come up with a new
telecom policy. The most important milestone and instrument of telecom reforms
in India is the New Telecom Policy 1999 (NTP 99). The New Telecom Policy, 1999
(NTP-99) was approved on 26th March 1999, to become effective from 1st April
1999.Moreover, convergence of both markets and technologies required
realignment of the industry. To achieve India’s vision of becoming an IT
superpower along with developing a world class telecom infrastructure in the
country, there was a need to develop a new telecom policy framework.
Accordingly, the NTP 1999 was framed with the following objectives and targets:
- Availability of affordable and effective communication
for citizens was at the core of the vision and goal of the new telecom
policy
- Provide a balance between provision of universal
service to all uncovered areas, including rural areas, and the provision
of high-level services capable of meeting the needs of the economy
- Encourage development of telecommunication facilities
in remote, hilly and tribal areas of the nation
- To facilitate India’s journey to becoming an IT
superpower by creating a modern and efficient telecommunication
infrastructure taking into account the convergence of IT, media, telecom
and consumer electronics
- Convert PCOs, wherever justified, into public
telephone information centers having multimedia capability such as ISDN
services, remote database access, government and community information
systems etc.
- To bring about a competitive environment in both
urban and rural areas by providing equal opportunities and level playing
field for all players
- Providing a thrust to build world-class manufacturing
capabilities and also strengthen research and development efforts in the
country
- Achieve efficiency and transparency in spectrum
management
- Protect the defense and security interests of the
country
- Enable
Indian telecom companies to become global players.
In line with the
above objectives, some of the specific targets of the NTP 1999 were:
- Make available, telephone on demand by 2002 and
achieve a tele density of 7% by 2005 and 15% by 2010
- Encourage development of telecom in rural areas by
developing a suitable tariff structure so that it becomes more affordable
and by also making rural communication mandatory for all fixed service
players and thus
- Achieve a rural tele density of 4% by 2010 and
provide reliable transmission
- media in all rural areas.
MAJOR PLAYERS IN TELECOM INDUSTRY
Headquartered in
New Delhi, India, BhartiAirtel Ltd is a leading global telecommunications
company with operations in 20 countries across Asia and Africa. The company
ranks amongst the top four mobile service providers, globally, in terms of
number of subscribers. In India, the company's product offerings include 2G, 3G
and 4G wireless services, mobile commerce, fixed line services, high speed DSL
broadband, IPTV, DTH, enterprise services including national and international
long distance services to carriers. In the rest of the geographies, it offers
2G, 3G wireless services and mobile commerce.
BhartiAirtel:
An inspiring success story
|
2015
|
Launches 4G
mobile services in 296 towns
|
|
2014
|
Buys Loop Assets
for US$ 105 million
|
|
2013
|
Airtel signs
definitive agreement to fully acquire Warid Uganda
|
|
2012
|
Launched its
mobile wallet service -- Airtel Money
|
|
2012
|
Airtel launches
Green Data Centre in Mumbai
|
|
2009
|
BhartiAirtel
Introduces India’s First Android™ Phone, the HTC Magic for Airtel Customers
|
|
2006
|
BhartiAirtel and
Microsoft enter into a strategic partnership to offer software and services
for small and medium business (SMB) market in India
|
|
2001
|
Signs first NLDO
Licence in India
|
Vodafone
group is a mobile communication company which provides service to mobile voice,
messaging, data and fixed line. The company money transfer service Mpesa
enables people in emerging markets, to send and receive money through a mobile
phone.Vodafone India Limited, formerly Vodafone Essar Limited, is the second
largest mobile network operator in India after Airtel by subscriber base. It is
headquartered in Mumbai, Maharashtra. It has approximately 173 million customers
as of September 2014. It offers both Prepaid and Post-paid GSM cellular phone
coverage throughout India with good presence in the metros.
Vodafone India
Ltd, headquartered in Mumbai, is the second largest mobile network operator
serving over 150 million customers in India with a presence in all telecom
circles. The company is a member of the Vodafone Group and commenced operations
in 1994 when its predecessor Hutchison Telecom acquired the cellular license
for Mumbai. Vodafone India has firmly established a strong position within the
Vodafone Group too, making it the largest subscriber base globally.
Vodafone Business
Solutions serves the requirements of an enterprise. It is a total
communications offering that caters to all their voice and data, wireless and
fixed-line needs. With the advantage of global expertise, experience and the
knowledge of local markets, the business is run through the following verticals
– Vodafone Global Enterprise, SME, National Corporate and Key Accounts.
In line with the
government’s objective to improve rural penetration of telephony services, the
company has also worked continuously in the last few years to establish a
strong rural presence. Vodafone has marked a growth of over 21 per cent in its
rural subscriber base in FY 2011–12 to become the second largest rural wireless
operator in the country.
Vodafone:
India’s third-largest mobile operator
|
2013
|
Unveils
its first ‘Retail of tomorrow’ or ‘ROTO’ store in Karnataka
|
|
2012
|
Receives
award from tele.net as the best 3G service operator – Telecom Operator Awards
2012
|
|
2011
|
Ranks
No. 1 in overall customer satisfaction – Hindustan Times’ customer
satisfaction National Survey
|
|
2010
|
Launches
mobile applications store
|
Idea Cellular, an Aditya Birla Group company, is a pan-India integrated GSM operator offering 2G and 3G services, has its own National Long Distance (NLD) and International Long Distance (ILD) operations, and Internet Service Provider (ISP) license. With revenue in excess of US$ 5 billion, market share of nearly 18.2 per cent, and subscriber base of over 165 million. Idea is India’s third largest mobile operator. Idea is the sixth largest mobile operator in the world, based on number of subscribers in single country operations (as per GSMA Intelligence). Idea carries traffic of over 2 billion minutes a day.
Idea is planning
to launch 4G services in early 2016. The company has a well established network
across the length and breadth of the country comprising of over 1,49,196 cell
sites covering 7,513 towns and 3,63,580 villages as on the first quarter of FY
16. Using the latest in technology, Idea provides world-class service delivery
through the most extensive network of customer touch points, comprising of
nearly 6,752 exclusive Idea touch points,. Idea’s customer service delivery
platform is ISO 9001:2008 certified.
Idea: India’s 3rd
largest mobile operator
|
2015
|
Launches
3G Services in Delhi on 900 MHz Spectrum
|
|
2014
|
Raises
Rs 3,000 crore (US$ 454.1 million) via Qualified institutional placements
|
|
2013
|
Becomes
3rd largest mobile operator in subscriber terms
|
|
2012
|
Becomes
a US$ 4 billion company in revenue
|
|
2011
|
Becomes
first operator to announce the launch of Mobile Number Portability
|
|
2010
|
Wins
3G Spectrum in 11 service areas in India
|
|
2009
|
Becomes
a pan-India operator
|
Tata Docomo is
Tata Teleservices Ltd's telecom service on the GSM platform and it has arisen
out of the Tata Group's strategic alliance with Japanese telecom major NTT
DOCOMO in November 2008. DOCOMO is a global leader in the Value Added Services
(VAS) space, both in terms of services and handset designs. Tata Teleservices
was incorporated in 1996 and is the pioneer of the CDMA 1x technology platform
in India. Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra)
Ltd, serves customers in more than 450,000 towns and villages across India,
with a range of telephony services encompassing mobile services, wireless
desktop phones, public booth telephony and wireline services.
Tata Teleservices
has received a license to operate GSM telecom services in 19 of India's 22
telecom circles and has also been allotted spectrums in 18 telecom circles. Of
these, it has already rolled out services in all the 18 circles that it
received spectrum in from the Government of India.
TATA
DOCOMO:Redefining telecom services
|
2015
|
Adds
1,000 new 3G sites in Maharashtra
|
|
2014
|
Launches
'Create Your Own Number' Option for Subscribers
|
|
2012
|
Joins
hands with Dell to launch Unique Bundled Broadband Programme
|
|
2011
|
Tops
'Quality of Service' survey commissioned by TRAI in MP& CG
|
|
2010
|
Partners
with Gemalto and launches first Blackberry smartphone for CDMA subscribers in
India
|
|
2009
|
Enters
into strategic partnerships with Microsoft Team, Quippo telecom and signs
Memorandum of Agreement (MoU) with Hirco
|
|
2008
|
Partners
with IIT Bombay and DoT
|
|
2007
|
Ties
up with Opera Software to offer web access in all regional languag.
|
COMPANY PROFILE
COMPANY
PROFILE
RELIANCE JIO
Jio's headquarters in RCP, Navi Mumbai
|
Formerly called
|
|
|
Industry
|
|
|
Headquarters
|
Navi Mumbai, Maharashtra, India
|
|
Key people
|
|
|
Products
|
Mobile telephony, broadband,
Wifi,Router and 4G Data services
Jio Apps
MyJio, JioChat,
JioPlay, JioBeats, JioMoney, JioDrive, JioOnDemand, JioSecurity, JioJoin,
JioMags, JioXpressNews, JionetWiFi
|
|
Website
|
Jio also known as Reliance
Jio and officially as Reliance JioInfocomm Limited (RJIL),[is
an upcoming provider of mobile telephony, broadband services, and digital
services in India..
Reliance
JioInfocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL),
India’s largest private sector company, is the first telecom operator to hold
pan India Unified License.Formerly known as Infotel Broadband Services Limited(IBSL),Jio will provide 4G
services on a pan-India level using LTE technology. The telecom leg of Reliance Industries Limited, it was
incorporated in 2007 and is based in Mumbai, India.It is headquartered in Navi
Mumbai.
RJIL is setting up
a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity,
rich communication services and various digital services on pan India basis in
key domains such as education, healthcare, security, financial services,
government citizen interfaces and entertainment. RJIL aims to provide anytime,
anywhere access to innovative and empowering digital content, applications and
services, thereby propelling India into global leadership in digital economy.
RJIL is also
deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high
speed data, the 4G network will provide voice services from / to non-RJIL
network.
RJIL holds
spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles)
capable of offering fourth generation (4G) wireless services. RJIL plans to
provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz
through an integrated ecosystem.
Reliance Jio is part of the “Bay Of Bengal Gateway” Cable
System, planned to provide connectivity between South East Asia, South Asia and
the Middle East, and also to Europe, Africa and to the Far East Asia through
interconnections with other existing and newly built cable systems landing in
India, the Middle East and Far East Asia.
RJIL’s
subsidiary has been awarded with a Facility Based Operator License (“FBO
License”) in Singapore which will allow it to buy, operate and sell undersea
and/or terrestrial fibre connectivity, setup its internet point of presence,
offer internet transit and peering services as well as data and voice roaming
services in Singapore.
R-Jio is also in the process of
installing hundreds of monopoles, unlike the regular rooftop-mounted telecom
towers typically used by telcos, said the company executive quoted above.
Monopoles, or ground-based masts (GBMs), are expected to double up as street
lights and surveillance systems, and provide real-time monitoring of traffic
and advertising opportunities.
The company, which plans to be rolled out commercial
telecom service operations from January, is currently in the testing phase for
most of its offerings including 4G services, a host of mobile phone
applications and delivery of television content over its fibre optic network.
R-Jio, meanwhile, faces its share of challenges in
terms of return on investment and capturing market share. The company,
according to industry analysts, is expected to spend $8-9 billion for the 4G
roll-out. The company will battle for subscribers with leading telcos such as
BhartiAirtel Ltd, Vodafone India Pvt Ltd and Idea Cellular Ltd.
The
Dominant Players
Ø BhartiAirtel --- 23% Market Share
Ø Vodafone India
--- 18% Market Share
Ø Idea Cellular
--- 15% Market Share
Ø Reliance
Communications --- 12% Market Share
Ø BSNL --- 10%
Market Share
Ø Aircel --- 8% Market Share
Ø TATA Infocomm
--- 7% Market Share
Ø Others --- 7%
Market Share
The services were
beta launched to Jio's partners and employees on 27 December 2015 on the eve of
83rd birth anniversary of lateDhirubhaiAmbani, founder of
Reliance Industries.
Mr. AkashAmbani is
being launched in business as a chief of
strategy in Reliance JIO,involved in day to day operations in business or Ms.
IshaAmbani is involved in branding and marketing. And the key
people are Sanjay Mashruwalla (Managing Director), JyotindraTacker (Head of
IT).
Reliance
Industries Chairman MukeshAmbani committed an investment of Rs. 2,50,000 crores
on "Digital India" and said he expected the group's initiatives under
it will create over 5,00,000 direct and indirect jobs.
"Digital India as company has seen
empowers them to fulfil their aspirations.Reliance JIO has invested over Rs.
2,50,000 crores across the Digital India pillars," Ambani said, adding:
"I estimate Reliance's 'Digital India' investments will create employment
for over 5,00,000 people. " Ambani said the launch of Digital India
initiative was a momentous occasion in an information age where digitization
was changing the way one lives, learns, works and plays. It can transform the
lives of 1.2 billion Indians using the power of digital technology. And as well as "So 80 percent of the 1.3 billion
Indians will have high-speed, mobile Internet. And by 2017, company could cover
90 percent. And by 2018, all of India would be covered by this digital
infrastructure,
HISTORY
In June 2010,
Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services
Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only firm to win
broadband spectrum in all 22 zones in India in the 4G auction that took place
earlier that year.Later continuing as RIL's telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance JioInfocomm Limited (RJIL)
in January 2013.
Acquisition &
Subsidiaries:
Ø Acquired Infotel
Broadband Services Limited in 2010.
Ø Technology -
Rancore Technologies
Ø ILD & NLD -
Infotel Telecom.
Agreements:
Ø An agreement with
Ascend Telecom for their more than 4,500 towers across India. (June 2014)
Ø An agreement with
Tower Vision for their 8,400 towers across India. (May 2014)
Ø An agreement with
ATC India for their 11,000 towers across India. (April 2014)
Ø An agreement with
Viom Networks for their 42,000 telecom towers. (March 2014)
Ø Agreement with
BhartiAirtel for a comprehensive telecom infrastructure sharing agreement to
share infrastructure created by both parties to avoid duplication of infrastructure
wherever possible. (December 2013)
Ø A key agreement
for international data connectivity with Bharti to utilise dedicated fiber pair
of Bharti’s i2i submarine cable that connects India and Singapore. (April 2013)
Ø Agreements with
Reliance Communications Limited for sharing of RCOM’s extensive inter-city and
intra-city optic fiber infrastructure of nearly 1,20,000 fiber-pair kilometers
of optic fiber and 500,000 fiber pair kilometers respectively (April 2013 /
April 2014), and 45,000 towers (June 2013).
Technology:
Ø Reliance
JioInfocomm is currently laying OFC across the country to offer Fiber to the
home/premises (FTTH). This fiber backbone will also help them to carry huge
amount of data originated from their 4G network as well as public Wi-Fi
network.
Ø Reliance Jio is
deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired in 2010.
Ø Reliance Jio will
deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately paved to roll out of
LTE-A network aggregation of both technology and both spectrum band.
Ø At present in
different cities of India Reliance Jio offers Wi-Fi services. Most of these
cities are in Gujarat, where Reliance Industries also have one of the largest
petro-refinery.
Ø Once commercially
launched, Jio users can have access to Reliance Communications’ 2G & 3G
network.
OPERATIONS
In June 2015, Jio
announced that it will start its operations all over the country by the end of
year. However, four months later in October 2015, the company's spokesmen sent
out a press release stating that the launch was postponed to the first quarter
of the financial year 2016-2017.
Later in July, a PIL filed in the Supreme
Court by an NGO called the Centre for Public
Interest Litigation, through PrashantBhushan, challenged the grant of pan-India
licence to Jio by the Government of India. The PIL also alleged that Jio was
allowed to provide voice telephony along with its 4G data service, by paying an
additional fees of just 165.8 crore
(US$25 million) which was arbitrary and unreasonable, and contributed to a
loss of 2,284.2 crore
(US$340 million) to the exchequer.
The Indian
Department of Telecom (DoT), however, refuted all of CAG's claims. In its
statement, DoT explained that the rules for 3G and BWA spectrum didn't restrict
BWA winners from providing voice telephony. As a result, the PIL was revoked,
and the accusations were dismissed.
Beta Launch
The 4G services
were launched internally to Jio's partners, its staff and their families on 27
December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador
of Jio, kickstarted the launch event which took place in Reliance Corporate
Park in Navi Mumbai, along with
celebrities like musician A R Rahman, actors RanbirKapoor and Javed Jaffrey, and filmmaker RajkumarHirani.The closed event was witnessed by more
than 35000 RIL employees some of
whom were virtually connected from around 1000 locations including Dallas in the US.
PRODUCT
& SERVICES
RELIANCE JIO 4G BROADBAND
The company has
launched its 4G broadband services throughout India in the first quarter of 2016
financial year.It was slated to release in December 2015 after some reports
said that the company was waiting to receive final permits from the
government.MukeshAmbani, owner of Reliance Industries Limited (RIL) whose
Reliance Jio is the telecom subsidiary, had unveiled details of Jio's
fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual general
meeting. It will offer data and voice services with peripheral services like
instant messaging, live TV, movies on demand, news, streaming music, and a
digital payments platform.
The company has a
network of more than 250,000 km of fiber optic cables in the country, over
which it will be partnering with local cable operators to get broader
connectivity for its broadband services. With its multi-service operator (MSO)
licence, Jio will also serve as a TV channel distributor and will offer
television-on-demand on its network.
Pan-India Spectrum
Jio owns spectrum
in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of
the total 22 circles in the country, and also owns
pan-India licensed 2,300 MHz spectrum. The spectrum is valid till
2035.Ahead of its digital services launch, MukeshAmbani-led Reliance Jio
entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance Communications. The sharing deal
is for 800 MHz band across seven circles other than the 10 circles for
which Jio already owns.
FUTURE ASPECT OF JIO
Reliance jio’s vision for India is that broadband and
digital services will no longer be a luxury item ,Rather convert it into a
basic necessity that can be consumed in abundance by consumers and small
businesses .The initiatives are truly aligned with the Government of India's
‘Digital India’ vision for our nation.
•
Digital
Healthcare
•
Affordable
Devices
•
Jio Drive
•
Digital Education
•
Digital
Currency
•
Digital
Entertainment and social connectivity
After disrupting the industry with its free services, Reliance
Jio has
kept up the pressure with its competitive data tariff plans, starting 1 April
2017. Jio has also made
all voice calls—local, STD and roaming—free. The stock market has rewarded
Reliance for its aggressive entry into the telecom sector, and
the RIL counter has jumped more than 13% in a week.
Reliance Jio’s subscriber base has
crossed 10 crore. The question now is: How many of these subscribers will
become paying customers? Most analysts put the number around five crore. “Our
base case scenario is that 50% of subscribers will stay,” says Mayuresh Joshi,
Fund Manager, Angel Broking. Some experts say the number could be higher.
“Since Jio is offering much higher data, retention rates could be more than
50%,” says Amar Ambani, Head of Research, IIFL.
Reliance Jio’s average revenue per user (ARPU) may be higher
than the industry average of around Rs 150. “We are factoring in an average APRU of Rs 227 for
2018-19, assuming around 53% of Reliance JIO’s subscribers will be on the Rs
303 Jio Prime plan, while the rest will be on the lowest-priced plan of Rs 149
per month,” says JalIrani, Analyst, Edelweiss Financial Services. At an ARPU of
Rs 227, Jio will need 11.1 crore customers to break even in 2018-19. If the
competition intensifies, Jio will be forced to reduce prices further which will
eat into its ARPU. In such a scenario, it will require a much larger customer
base to break even (see: How Jio may impact RIL’s profits in 2018-19).
io’s successful launch has removedthe capital requirement
pressure on RIL. In fact, capital expenditure (capex) on Jio as a percentage of
RIL’s overall capex, has come down drastically and will continue to fall. While
Jio accounted for 96% of RIL’s capex in 2014-15, for 2016-17, this will be just
11%. With several refining and petrochemical projects nearing completion, RIL’s
capex on its core business will also fall. The company is also benefitting from
the recent surge in crude oil prices and it should help RIL increase its gross
refining and petrochemical margins.
Given the positives, should you consider investing in RIL, despite the recent rally? Experts say existing investors can hold the RIL stock because there’s a possibility of a further upside. “Since RIL is emerging from a multi-year under-performance, the upside movement may continue for some more time. Expect another 12-15% upside from the current level, which will help Reliance overtake TCS in terms of market cap in the medium term,” says Ambani.
Given the positives, should you consider investing in RIL, despite the recent rally? Experts say existing investors can hold the RIL stock because there’s a possibility of a further upside. “Since RIL is emerging from a multi-year under-performance, the upside movement may continue for some more time. Expect another 12-15% upside from the current level, which will help Reliance overtake TCS in terms of market cap in the medium term,” says Ambani.
IMPACT ON THE
COMPETITION
If more than 50% of the existing subscribers choose to stick
with Jio, it will have serious repercussions for other telecom players. “Even
Jio customers who retain plans from other companies may reduce usage, impacting
their ARPU,” says Ambani. It will become difficult for Airtel, Vodafone, Idea,
etc. to grow their user base as Jio aggressively adds customers at their
expense. Fall in subscribers is just one of the problems staring the other
telecom players. Another key challenge is fall in pricing power. “Due to
aggressive pricing by Jio, pricing power in the telecom sector has gone. Other
telecom players have no option but to match, follow what Reliance Jio is
doing,” says DaljeetKohli, Director and Head of Research, India Nivesh
Securities. If others don’t match Jio’s offers, their market share will go and,
if they cut prices, revenue will be hit. The fall in net profits will be more
than the fall in revenues.
Despite the dangers, stock prices of other companies have not
been negatively impacted because of long-term prospects of a more consolidated
telecom sector. “Since data consumption is going to increase exponentially,
everyone will benefit in the next 3-5 year period,” say Joshi. Investors,
however, should be cautious. “Since we don’t know how long this madness will
continue, it is better not to get into it now,” adds Kohli.
Airtel, however, is likely to survive this phase and can be a
good buy for the long term. “Airtel possesses the leanest cost structure and is
improving its capital efficiency,” says PankajPandey, Head of Research, ICICI
Direct. Its subscriber market share is expected to 29.1% and revenue market
share to 33.3% due to its acquisition of Telenor.
How Jio may impact RIL’s profits in 2018-19
Unless Jio breaks even, it will be a drag on
RIL’s bottom line
RIL’s capex will continue to fall
In 2016-17, RIL’s capex on Jio will be 11% of its
overall Capex. It was 96% in 2014-15.
FREE VOICE & 4G DATA FROM OPERATORS BY JIO EFFECT
All offers
launched by other Indian networks by the effect of Reliance Jio. Like Vodafone
is offering double 4G data, Aircel is offering free voice calling for 90 days
for Delhi customers at Rs. 148, BSNL is soon going to introduce unlimited voice
calling plan exactly same as Jio at just Rs. 149.
Previously we have shared Jio effect on another operator by Welcome Offer, and now Jio effect is moving towards Jio happy new year offer.
VODAFONE DOUBLE 4G DATA
PLANS & OFFERS
Due to Jio Effect, Vodafone has now doubled their 4G data
for plans starting from 255 Rs. This offer is valid for both old and new
Vodafone prepaid customers. Although it is the effect of Reliance Jio 4G still
ApoorvaMehrotra, Business Head of Vodafone Delhi / NCR said that we got a good
response to Vodafone SuperNet4G and henceforth introducing double data to all 4G customers.
|
Vodafone Double Data Offers on 4G
Recharges
|
|||
|
4G Data Price
|
4G Plan Benefit
|
Extra 4G Data
|
Validity
|
|
255
|
1GB
|
1GB
|
28 days
|
|
459
|
3GB
|
3GB
|
28 days
|
|
559
|
4GB
|
4GB
|
28 days
|
|
999
|
10GB
|
10GB
|
28 days
|
|
1999
|
20GB
|
20GB
|
28 days
|
On comparing Rs.
999 plan, you will get 20 GB of 4G Internet data which is same as Rs. 50 per 1
GB data offer by Reliance Jio which is yet to become commercial after March
2017, but until then you can enjoy free data of 1 GB per day via Jionew year
offer.Get 9 GB free with 1 GB Vodafone Data on New 4G Phone
This plan is exactly similar to the Airtel Free 4G data
offer where the user needs to do 4G recharge for 1 GB plan from there new 4G
enabled mobile handset, and they will get additional 9 GB free 4G data. Same is the case with
Vodafone where you will Now get 9GB of FREE data on your new 4G Smartphone
for as many as 3 months.
How to get free Vodafone 4G SIM upgrade?
Looks like
Vodafone is stalking AirTel with its plans and offerings, and this time is the
case with free 4G sim upgrade. Yes, you can upgrade your 3G SIM to 4G
absolutely free of cost. Just visit any Vodafone Store and ask for 4G upgrade.
Upgrade to
Vodafone 4G SIM & Get Free 2 GB Data
Now once you upgrade from 3G to 4G SIM that too free of
cost, Vodafone will greet you with free 2 GB of 4G internet data to make you aware of internet experience with Vodafone
SuperNet4G.
This offer is
applicable only for existing Vodafone customers with a 4G phone in select
locations.
RELIANCE JIO EFFECT ON AIRTEL 4G PLANS & OFFERS
Due to Jio Effect, Airtel has
launched many offers and plans to hold their customers. We have created a
detailed blog post for the same where we have listed all Airtel free 4G data offers which are currently active and how you can
avail them.
Offers include free 4G SIM upgrade, 10 GB 4G internet data
at price of 1 GB, Free 1GB 4G data by giving
missed call and many more
offers listed in that blog post. So make sure to check out those before it gets
expired.
Free
Unlimited Airtel to Airtel Calls
Airtel has launched a plan with which you will get unlimited free voice calling from Airtel to Airtel mobile number whether it is Local or STD.
This plan costs Rs. 145 and not only free calling but you will also get free 4G
data with it.
Apart from free
voice calling, Airtel prepaid user will also get 300 MB of 4G Internet Data.
Moreover if you do not have a smartphone and you are using a featured phone
then you will get extra 50MB of internet data. This plan is valid for 28 days.Free Unlimited Voice Calling from Airtel to Any NetworkAnother
plan launched by Airtel is Rs. 345 plan under which prepaid users will be
eligible to call freely to any network. Means you will get free calling from
Airtel to any network provider in India.
Secondly, you will
get 1 GB of 4G Internet data and same 50 MB of additional data if you have
featured phone.This plan is valid for 28 days.
IDEA 4G SIM UPGRADE & GET 2GB FREE DATA
Similar to
Airtel& Vodafone, Idea also giving away free 4G SIM upgrade with free 2GB
data offer for new 4G customers. Also, you can get 10GB internet data for Rs.
255 on upgrading to a 4G smartphone.
Another great offer is that you can get 1GB 4G data for just Rs. 51 per month till 1 year after doing a 4G recharge of Rs.
1499 in which you will get 15 GB of 4G Internet data. This price may vary
across circles, but this plan can be compared with Reliance Jio 4G plans.
After Jio Effect,
Idea is running in the track of data war, and almost every operator like
Airtel, Idea, Vodafone are running side by side with the same sets of plans.
RELIANCE JIO EFFECT ON BSNL
Out of all other telecom operators, BSNL was the first and
closest competitor to Reliance Jio with its internet plans and free voice
calling offers. Not only in the mobile network but BSNL launched unlimited
broadband plans to grab as many
customers as they can in this telecom industry race.
BSNL recently
launched STV 498 plan as a promotional offer for winter holiday season, and
this plan can be activated till 7th January 2017. This is an unlimited 3G
data plan which is valid for both new & old users, and valid for 14 days as
usual.
An interesting fact is that there is no FUP limit on the 3G speed
provided by BSNL that is there is no speed limit, and you will get maximum 3G
speed.
BSNL to
Launch Unlimited Voice Calling Plan
BSNL state-run
operators are about to launch an unlimited voice calling offer which is exactly
same as one of the Reliance Jio monthly plan. This plan is expected to be
priced at Rs. 149 and with that, you will not only get free unlimited voice
calling but also 300 MB of internet data. It is expected to be launched in
January 2017.
BSNL Chairman, AnupamShrivastava admitted that ‘Jio has come up with
disruptive strategy and we are ready to match whatever tariff is being offered
by our competitors’.
AIRCEL OFFERING FREE VOICE CALLING FOR DELHI
USERS
With Aircel new
combo voucher of Rs. 148 you will get free voice calling for 3 months. Free
calling includes all on net calls free and all off-net Calls free (15000
seconds capping/month) for 30 & 60 days respectively. Post expiry you will
be charged 30 paise per minute for all local and STD calls.
Moreover, you will
get unlimited Data (FUP of 500 MB) for 28 days. This offer is valid only for
Delhi subscribers. Remember that you need to have at least Rs. 50 in your
account balance.
Aircel
launches unlimited voice calling packs
#Updated on 14th
Dec: Aircel has now launched unlimited free voice calling plans for their
subscribers across India. The plans are RC14 & RC249 applicable for both
existing and new prepaid customers. Price of the packs may vary according to
different circles.
RC14 Plan worth
Rs. 14 offers unlimited free Local & National calls to any network in India
for 1 day.
RC249 Plan worth
Rs. 249 offers unlimited free Local & National calls to any network in
India for 28 days. Moreover, you will also get unlimited 2G internet data
valid for 28 days.
Tata Docomo Free Internet Data
& Free Calling for Postpaid Users
Tata Docomo also
came into the race with free 1500 minutes voice calling and 2GB of Internet
data for their postpaid customers. They are calling it as ‘Simple is the Best’
combo plan which is priced Rs. 299 for postpaid customers.
This plan comes
with 1500 minutes of free voice calling for local & national calls. That is
it for now, but we will add more plans and offers which came after the Jio
effect in this blog post. Hope this post helped you to earn free 4G internet
data for your desired telecom company.
REVIEW
OF LITERATURE
The references for the literature
review used for the problem in hand are as follows:
Myilswamy, Ratheesh Kumar (2013)
find that the postpaid and prepaid customer prefer to use Airtel mobile service
because of the features, Rent, Tower coverage, Talk time, Advertisement and
Corporate schemes. Finally the study suggests that by paying special attention
on these factors develop the business by satisfying the consumers.
Zafar (2013) examines the impact
of the mobile service attributes like call rates, service quality, service
availability; promotion and brand image of both the gender’s purchasing
decision. The result reveals that the male and female consumers have different
preference in making the purchase decision to the avail mobile service. The
study also discovers that the female consumers are tough to satisfy than the
male consumers.
Chintan Shah (2012) in his study
entitled “Consumer Preferences for Mobile Service Provider” investigates the
factor considered by the customers to shape their preference for the mobile
service provider. For the study 150 mobile users of Bardoli city are surveyed.
The researcher find that the service quality and brand image, service charges
and plan, and network quality plays a very important role in preferring mobile
service provider.
Jegan and Sudalaiyandi (2012) in
their study on the consumer preference and their satisfaction towards the
mobile phone service providers find that the call tariffs, network coverage and
brand image encourage the consumer’s preference and satisfaction.
Raj Kumar Paulrajan and Harish
Rajkumar (2011) in their study examine the perception choice in selecting the
cellular mobile telecommunication service providers. The result of the study
indicates that in selecting the telecommunication service provider, communication
and price has a significant impact in choice of the consumer preference
nevertheless the product quality and availability has a significant impact in
selecting the mobile telecommunication service provider. Kim et.al (2004)
states that call quality, value- added services and customer support are the
important factor to be considered by the customers while choosing a service
operator.
Seth et al (2008) analyzed that there
is relative importance of service quality attributes and showed that responsiveness
is the most importance dimension followed by reliability, customer perceived
network quality, assurance, convenience, empathy and tangibles.
Shanthi (2005)104 throws light on the
telecommunications market of India – post privatization. In the scenario of
falling prices, hyper-competition and increasing attrition rates and the author
says that the study aims to bridge the research gaps identified as above.
A study by Jeanette Carless on and
Salvador Arias (2004)10 wireless substitution is producing significant traffic
migration from wire line to wireless and helping to fuel fierce price
competition, resulting in margin squeezes for both wire line voice tariffs in
organization for Economic Cooperation and Development Countries have fallen by
an average of three percent per year between 1999 and 2003.
Maran et al. (2004)103 studied the
consumer perceptions about fixed telephone lines in Chennai. The objectives of
the study was (1) to find the most influencing factor in selection of service
provider, and (2) to measure customer perception and satisfaction as regards
the service provided. The study on a sample of 550 telephone users indicated
that some problems exist that deserve the attention of the company. The company
needs to bridge the gap between the services promised and services offered. And
to conclude, “Delivering service without measuring the impact on the customer
is like driving a car without a windshield”.
Liu (2002) found that the choice of a
cellular phone is characterized by two attitudes: attitude towards the mobile
phone brand on one hand and attitude towards the network on the other.
Videsh Sanchar Nigam Limited (VSNL)
16th Annual Report (2002)4 India like many other countries has adopted a
gradual approach to telecom sector reform through selective privatization and
managed competition in different segments of the telecom sector. India
introduced private competition in value-added services in 1992 followed by
opening up of cellular and basic services for local area to competition.
Competition was also introduced in National Long Distance (NLD) and
International Long Distance (ILD) at the start of the current decade.
Ruth M. Bolton and James H. Drew (1991)
, developed a model of how customers with prior experiences and expectations
assess service performance levels, overall service quality, and service value.
The model was applied to residential customers' assessments of local telephone
service. The model was estimated with a two-stage least squares procedure
through survey data. Results indicated that residential customers' assessments
of quality and value are primarily a function of disconfirmation arising from
discrepancies between anticipated and perceived performance levels. However,
perceived performance levels also were found to have an important direct effect
on quality and value assessments.
Samuvel (2002) observed that most of
the respondents consider size, quality, price, instrument servicing are an
important factors for selecting the handset while majority of the respondents
are satisfied over the payment system, quality of services, coverage area and
the process of attending the complaints regarding their mobile service
provider.
Nandhini (2001) examined that attitude
of the respondents using cell phones was not influenced by either education or
occupation and income.
Marketing Whitebook (2005)19 explains
with support of detailed data that bigger players are close to 20% of the
market each. In CDMA market, it is Reliance Infocom and Tata Teleservices are
dominating the scene whereas 73 Airtel is lead in GSM operators. Between 2003
and 2004, the total subscriber base of the private GSM operators doubled. It
rose from 12.6 million subscribers at the end of March 2003 to 26.1 million by
the end of March 2004. And yet that 100% growth rate notwithstanding, total
industry revenue for 2003-04 was around Rs. 8308 crores. Compared to Rs. 6400
crores that industry grossed in 2002-2003, that is an increase of 30%.
According to a paper released by the
Associated Chambers of commerce and Industry of India (2005)21, it is stated
that 30% of the new mobile subscribers added by the operators worldwide will
come from India by 2009.10% of the third generation (3G) subscribers will be
from India by 2011, Indian handset segment could be between US $ 13 billion and
US $ 15 billion by 2016.It offers a great opportunity for equipment vendors to
make India a manufacturing hub. Indian infrastructure capital expenditure on
cellular equipment will be between 10 to 20% of the investment that will be
made by international operators by 2015. The other proposals included setting
up of hardware manufacturing cluster parks, conforming to global standards and
fiscal incentives for telecom manufacturing among others.
Kalpana
and Chinnadurai (2006) found that advertisement play a dominant role in
influencing the customers but most of the customers are of opinion that
promotional strategies of cellular companies are more sale oriented rather than
customer oriented.
Haque et al (2007) suggested that
price, service quality, product quality & availability, and promotional
offer play a main role during the time to choose telecommunication service
provider.
RESEARCH METHODOLOGY
MEANING OF RESEARCH METHODOLOGY
Research methodology
is a methodology for collecting all sorts of information & data pertaining
to the subject in question. The objective is to examine all the issues involved
& conduct situational analysis. The methodology includes the overall
research design, sampling procedure & fieldwork done & finally the
analysis procedure. The methodology used in the study consistent of sample
survey using both primary & secondary data. The primary data has been
collected with the help of questionnaire as well as personal observation book.
magazine: journals have been referred for secondary data. The questionnaire has
been drafted & presented by the researcher himself.
METHODOLOGY
Random sampling
research method was used to properly analyze and give a clear picture of the
study. The population for the study comprised 0.6% people of the western area,
Nagpur. During the 2016/17 session. This was used as sample for the study. The
data obtained for the survey was collected between January 2017 and February
2017. It was collected by issuing out questionnaire to the respondents.
Close-ended questions were adopted which provided answers that are easy for
interpretation and tabulation. A total of 60 copies of questionnaire were distributed
to housewives of the western area,
Nagpur and a total of 60 were returned giving a response rate of 100%. The
returned copies of questionnaire were analyzed using percentage and frequency
count.
SOURCES OF
DATA
INTRODUCTION
Generally we
can collect data from two sources. primary and secondary source. Data collected
from primary source are known as primary data and data collected from secondary
source are called secondary data Primary data are also known as raw data. Data
are collected f mm the original source in a controlled or at uncontrolled environment
Example of control lied environment experimental research was certain variable
are being controlled by the researcher. On the other hand, data collected
thought observation questionnaire survey in a natural s cuing an example data
obtain in an uncontrolled environment. Secondary data obtained from secondary
sources such as report- books, journals, document, magazines, the web and more.
Primary data
Research Instrument
A structured undisguised questionnaire:
Structure
undisguised questionnaires are the most commonly used in research today every
responded is posed the same question same sequence with the same opportunity of
response. In most case the purpose of the research is clearly stated in an
introductory statement or is an obvious from the question asked. This type of
instrument has advantages of simplicity in administration, tabulation and
analysis; standardize data collection. objectivity; and reliability. The
disadvantage include lack of flexibility in changing question "on the
fly" The Questionnaire of our project is attached in Chapter: 6 Annexure I
Secondary
data
Source of
secondary data of our project is :
Internet
Magazines
Newspapers etc.
SAMPLING
METHOD & SAMPLE SIZE SAMPLING
A sample is a
smaller collection of units from a population used to determine truths about
thats population".
Our project is
based on Convenience sampling.
Convenience sampling: Sometimes known
as grab or opportunity sampling or accidental or haphazard sampling A type of
nonprobability sampling which involves the sample being drawn from that part of
the population which is close to hand. That is readily available and
convenient. The researcher using such a sample cannot scientifically make
generalized about the total population from this sample because it would not be
representative enough In social science research, snowball sampling is a
similar technique. Where existing study subject axe used to recruit more
subjects into the sample. Use results that are easy to get
SAMPLING
PROCESS
Sampling
process comprises several stages:
1. Defining
the population of concern.
2. Specifying
a sampling frame.
3. a
net of items or events possible to measure.
4. Specifying
a sampling method for selecting items or events from the frame.
5. Determining
the sample size. Implementing the sampling size, Sampling and data collecting.
SAMPLING OF
STUDY :-
For the purpose
of the study, 0.6% of the universe was selected. Thus for purposed study, 60
people were taken.
The study has been conducted to an effect of launch of jiosim on other competitor
in west Nagpur city.
The specific objectives of the study are:
·
To
analysis of effect of JIO network on other competitor.
·
To
analysis of competition of telecom industry in modern era.
·
To
identify the benefits and satisfaction toward JIO network to their customers.
HYPOTHESIS
Hypothesis is a supposition or
explanation (theory) that is provisionally accepted in order to interpret
certain events or phenomena, and to provide guidance for further investigation.
Hypothesis may be proven correct or wrong, and must be capable of refutation.
If it remains refutation by facts, it is said to be verified or corroborated.
H1: JIO is being popular and
favorite network connection among customers of telecom industry.
GENDER
|
GENDER
|
No of person
|
|
MALE
|
39
|
|
FEMALE
|
21
|
|
TOTAL
|
60
|
1. What is your current telecom
service provider?
|
Service provider
|
No of person
|
|
Airtel and JIO
|
18
|
|
Idea and JIO
|
22
|
|
Vodafone and JIO
|
12
|
|
JIO and other cellular network
|
08
|
INTERPRETATION
:- out of 60 respondent, 22 people are use Idea and JIO service
connection in their smart phone and 18 people are se Airtel and JIO services
connection in their smart phone and 12 people are use Vodafone and JIO in their
smart phone and remaining are use JIO and other cellular network in their
phone.
2. Which
parameter do you look for while selecting network service provider?
|
Parameters
|
No of person
|
|
Call charges/ tariff
|
22
|
|
Network service/availability
|
11
|
|
Customer care services
|
09
|
|
Offers and schemes
|
14
|
|
Other reasons recommended by friends of else
|
04
|
INTERPRETATION :- out of 60 people, 22 people
are select network service as per calling charge and tariff plan availability
and 14 people are select network service by offers and schemes offered by
companies and remaining 11, 9 and 4 people are select network service on the
basic of network service and availability and customer care services and other
reason recommended by friends respectively.
3. What was your previous
service provider for data uses and for calling?
|
Service providers
|
No of person
|
|
Airtel
|
16
|
|
Idea
|
21
|
|
Vodafone
|
10
|
|
DoCoMo
|
08
|
|
Other
|
05
|
INTERPRETATION :-
out of 60 respondent, 21 respondent were used idea network connection for data
uses and for calling and 16 people were use Airtel network connection for data
uses and for calling and remaining 10 and 8 respondent use Vodafone and DoCoMo
for data use and for calling.
4. Which factor attracts you
toward JIO network service?
|
Factors
|
No of person
|
|
Free data uses
|
16
|
|
Free calling service
|
11
|
|
Free and Easy available
|
08
|
|
All of above
|
25
|
INTERPRETATION :-
out of 60 respondent, 25 respondent said that all the basic factor, i.e. free
data, free calling and easy availability was attract them towards JIO network
connection service.
5. Your current service provider
was mainly used for?
|
Factors
|
No of person
|
|
STD
|
06
|
|
Data
|
29
|
|
Local
|
21
|
|
ISD
|
01
|
|
Roaming
|
03
|
INTERPRETATION :-
out of 60 respondent. 29 respondent said that they use their current service
provider mainly for data or for internet purpose and 21 respondent said that
they use their current service connection mainly for dialing local call and
remaining respondent said that they use their current service mainly for,i.e.
6,3 and 01 respondent, for STD , Roaming and ISD use respectively.
6. Whatis your preference in network
connection towards Reliance Jio network?
A. Primary network connection
B. Secondary network connection
|
Preference
|
No of person
|
|
Primary network connection
|
19
|
|
Secondary network connection
|
41
|
INTERPRETATION
:- out of 60 respondent, 41 respondent
prefer JIO as a secondary network connection and remaining 19 prefer JIO as a
primary network connection.
7. Did you stopped recharging on
your primary network connection after Start using of JIO network?
|
Opinion
|
No of person
|
|
YES
|
39
|
|
NO
|
21
|
INTERPRETATION :- Out of 60 respondent, 39 said that they were
stop recharging on their primary or other network connection after start using
JIO network
8. Are
you satisfied with Reliance JIO services?
|
Opinion
|
No of person
|
|
YES
|
52
|
|
NO
|
08
|
INTERPRETATION :-
out of 60 Respondent, 52 respondent are satisfied with the JIO network
providers and remaining 08 people are not satisfied with the JIO network.
9. Would you like to recommend others?
|
Opinion
|
No of
person
|
|
YES
|
32
|
|
NO
|
09
|
|
MAY BE
|
19
|
INTERPRETATION :-
Out of 60 respondent, 32 people said that they are recommend to other about JIO
network and 19 people said that may be they recommend to others and remaining
09 people are not recommend JIO to others
10.
Do you wish to come back to Parent service provider , from
migrated to Reliance JIO?
|
Opinion
|
No of
person
|
|
YES
|
13
|
|
NO
|
23
|
|
MAY BE
|
24
|
INTERPRETATION :-
Out of 60 respondent, 24 respondent said that may be they will come back to
their older service providers and 23 respondent said that they will not come to
their previous network connection and remaining, i.e. 13, said that they will
come back to their previous network connection.
ANALYSIS
The
hypothesis of the research is :-
H1: JIO is being popular and
favorite network connection among customers of telecom industry..
From Que. No. 1,
out of 60 respondent, 22 people are use Idea and JIO service connection in
their smart phone and 18 people are se Airtel and JIO services connection in
their smart phone and 12 people are use Vodafone and JIO in their smart phone
and remaining are use JIO and other cellular network in their phone.
From Que. No. 4,
out of 60 respondent, 25 respondent said that all the basic factor, i.e. free
data, free calling and easy availability was attract them towards JIO network
connection service.
From Que. No. 6,
out of 60 respondent, 41 respondent prefer JIO as a secondary network
connection and remaining 19 prefer JIO as a primary network connection.
From Que. No.
8, out of 60 Respondent, 52 respondent
are satisfied with the JIO network providers and remaining 08 people are not
satisfied with the JIO network.
From Que. No. 9,
Out of 60 respondent, 32 people said that they are recommend to other about JIO
network and 19 people said that may be they recommend to others and remaining
09 people are not recommend JIO to others
From the above
analysis of the data, the hypothesis H1 is accepted that JIO is being popular and favorite network
connection among customers of telecom industry .
FINDINGS
v 36.66% people are
use Idea and JIO service connection in their smart phone and 30% people are se
Airtel and JIO services connection in their smart phone and 20% people are use
Vodafone and JIO in their smart phone and remaining are use JIO and other
cellular network in their phone.
v 36.66% people are select network service as per calling charge and
tariff plan availability and 23.33% people are select network service by offers
and schemes offered by companies.
v 35% respondent
were used idea network connection for data uses and for calling and 26.66%
people were use Airtel network connection for data uses and for calling.
v 41% respondent
said that all the basic factor, i.e. free data, free calling and easy availability
was attract them towards JIO network connection service.
v 48.33% respondent
said that they use their current service provider mainly for data or for
internet purpose and 35% respondent said that they use their current service
connection mainly for dialing local call.
v 68.33%respondent
prefer JIO as a secondary network connection and remaining 31.67% prefer JIO as
a primary network connection.
v 65% said that
they were stop recharging on their primary or other network connection after
start using JIO network
v 86.67%respondent
are satisfied with the JIO network providers and remaining 13.33% people are
not satisfied with the JIO network.
v 53.33% people said
that they are recommend to other about JIO network and 31.67% people said that
may be they recommend to others .
v 40% respondent
said that may be they will come back to their older service providers and 38.33%
respondent said that they will not come to their previous network connection.
CONCLUSION
The Indian mobile telephony market has grown at a rapid speed in the last
decade. Declining the call tariffs and favorable regulatory policies have led
to a tremendous increase in the subscribers’ base. Proper identification of the
Customer preferences will facilitate the favorableness towards the various
mobile service providers. Continuous research on consumers will enhance the
customer satisfaction. The present research focuses on the analytical study of launch of JIO sim on other competitor in West
Nagpur city.
The study has been carried out to find out the most preferred mobile
network service provider and the factors influencing to use the particular
mobile network service. The results revealed that JIO network connection the
most preferred mobile network service providers after launch in the market.
Service quality, Value added services and customer care service are the most
influencing factors in the selection of a particular mobile network service
provider. If these suggestions are considered by the respective mobile network
service providers and it would certainly help to improve the service quality of
the mobile network service providers and also it improves the level of
satisfaction of the mobile network users.
SUGGESTIONS
It is found from the study that the majority of the respondents have
given top preference to JIO as a secondary network connection. Hence it is
suggested that the other service providers (IDEA Airtel, BSNL, Vodafone, Tata,
and Aircel) have to focus on improving their service quality, responsiveness,
attractive offers, customer care service and impactful advertisement in order
to widen their subscriber’s base and capture more customers and market share.
It is found from the study that
the majority of the respondents have given top preference to the service
quality. Service quality of the network plays a vital role. Hence it is
suggested that the operators have to maintain proper service quality in the
call connectivity, Fulfilling their expectation, value added service offered by
them including mobile data, caller tune, dry run, playback etc. Especially
special attention must be given for providing on time customer care
connectivity which may save customer time and able to process their request by
the service providers on a need basis.
REFERENCES
BOOKS:
Bernard J. T. Mallinder.
Specification Methodology Applied to the GSM System. In Eurocon
88, June 2005.
Seshadri Mohan and Ravi Jain. Two
User Location Strategies for Personal Communication
Services.IEEE Personal
Communications.1(1), 1994.
Moe Rahnema.Overview of the GSM
System and Protocol Architecture. IEEE
Communications Magazine. April 1993.
C. Watson.Radio Equipment for GSM. In
D.M. Balston and R.C.V Macario, editors, Cellular
Radio Systems, Artech House, Boston,
1993.
Robert G. Winch.Telecommunication
Transmission Systems.McGrawHill New York, 1993
JOURNALS:
1. T.N.R.Kavitha&S.DuraiMurugan, “A
Study on Customer Satisfaction towards Vodafone
Sim Card Special Reference In Madurai
City”, IOSR Journal of Business and Management,
Pp 29 – 32.
2. Dinesh Kumar Pandiya, Brajesh Kumar
&MazahidulHaqueChoudhury, “A Study of
Customer satisfaction on Telecom
Service Providers”, Indian Journal of Research, Volume
3, Issue 5, May 2014, Pp 57 – 60.
3. DebarunChakraborty, “Customer
Satisfaction And Expectation Towards Aircel: A
Research Conducted In West Midnapore”,
International Monthly Refereed Journal of
Research In Management &
Technology, Volume II, January 2013, Pp 114 – 127
Philip Kotler (2008) "Marketing
Management" (Eleventh
Edition), Pearson Education Inc.,
Singapore.
Ravi Shanker (2007) "Services
Marketing: The Indian Perspective", Excel Books, New Delhi.
Donald S. Tull& Del I. Hawkins
(2008) "Marketing Research: Measurement & Methods" (Twelfth
Edition), Prentice Hall of India Pvt. Ltd., New Delhi.
C. R. Kothari (2009) "Research
Methodology: Methods & Techniques" (Second Revised Edition), New Age International
Publishers, New Delhi.
Jim Blythe (2002) "The Essence of
Consumer Behaviour", Pearson Education Inc., Singapore.
Berry, T.E (2001) "Marketing: An
Integrated Approach", CBS International Editors, Japan Journal of
Management Research Indian Journal of Marketing The ICFAI Journals of Services
Marketing
Web Resources :
www.google.com
www.wikipedia.com
www.hindubusinessline.com
www,jio.com
www.moneycontrol.com
www.vodafone.in
www.airtel.in
www.rcom.co.in
www.bsnl.co.in
www.tatateleservices.com
www.ideacellular.com
www.mtsgsm.com
www.virgin.com
QUESTIONNAIRE
Dear respondents,
I Shaurya Veer Singh is conducting a survey on my
project “ An analytical study on launch of JIO sim on the other competitor in
Rewa (M.P.)” as a part of my BBA course
, I would greatful if you spare a few minute to fill this questionnaire . The
information provided will be kept confidential and would be used for academic
purpose only .
Questionnaire
NAME- ___________________
GENDER- ________
1. Which telecom service you are
using ?
|
Service provider
|
Tick your choice
|
|
Airtel and JIO
|
|
|
Idea and JIO
|
|
|
Vodafone and JIO
|
|
|
JIO and other cellular network
|
|
2.
Which parameter do you look for while selecting
network service provider?
|
Parameters
|
Tick your choice
|
|
Call charges/ tariff
|
|
|
Network service/availability
|
|
|
Customer care services
|
|
|
Offers and schemes
|
|
|
Other reasons recommended by friends of else
|
|
3. Who was your previous service
provider for data uses and for calling?
|
Service providers
|
Tick your choice
|
|
Airtel
|
|
|
Idea
|
|
|
Vodafone
|
|
|
Other
|
|
4. Which factor attracts you
toward JIO network service ?
|
Factors
|
No of person
|
|
Free data uses
|
|
|
Free calling service
|
|
|
Free and Easy available
|
|
|
All of above
|
|
5. Your current service provider
was mainly used for?
|
Factors :-
|
Tick your choice
|
|
Data
|
|
|
Local
|
|
|
ISD
|
|
6.
What is your preference in network connection towards Reliance
Jio network?
|
Preference
|
Tick your choice
|
|
Primary network connection
|
|
|
Secondary network connection
|
|
7. Did you stopped recharging on
your primary network connection after Start using of JIO network?
|
Opinion
|
Tick your
choice
|
|
YES
|
|
|
NO
|
|
8. Would
you like to recommend others?
|
Opinion
|
Tick your choice
|
|
YES
|
|
|
NO
|
|
|
MAY BE
|
|
9. Do you
wish to come back to Parent service provider , from migrated to Reliance JIO?
|
Opinion
|
Tick your choice
|
|
YES
|
|
|
NO
|
|
|
MAY BE
|
|
10. Are
you satisfied with Reliance JIO services?
|
Opinion
|
Tick your choice
|
|
YES
|
|
|
NO
|
|
Comments
Post a Comment